Of the 384 million social media users in Africa, 271 million of them accessed Facebook in 2021, the latest report from the German-based international data agency Statista shows, to evidence how the Meta platform is enmeshed in Africans’ daily lives.
Facebook is a free social networking app that allows users to connect with friends and family through private chats, sharing photos and videos, and posting updates on their profiles. It has been a critical tool in redefining relationships in the digital age, where people rely on social apps to connect.
“Our community stands for giving every person a voice, for promoting understanding, and for including everyone in the opportunities of our modern world,” Facebook owner Mark Zuckerberg said after the world’s most-downloaded app of the last decade recorded a record one billion users on Monday, August 24, 2015.
Adding, “A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.”
Speaking of economic opportunities, on which this article is focused, did you know that if you are spending hours on Facebook, you might consider monetizing your hobby even in Africa?
Making money through Facebook videos and posts in Africa
Monetizing your Facebook account will not only help you build a passive income to add to your savings bucket but also build your relationship with fans and followers through entertaining, engaging, and high-value content.
However, before you start earning through Facebook in-stream ads for video-on-demand and live videos, there are minimum requirements you must have attained on your Facebook page or profile:
Eligibility standards
* You must be 18 years and above
* Have 5,000 followers on your private Facebook profile or 10,000 followers on a Facebook page
* On your video content on your Facebook profile, have a minimum of 60,000 total minutes viewed in the last 60 days from organic followers or 600,000 viewed minutes within the same time for a Facebook page
* If you want to monetize your Facebook profile, you must have a minimum of five live videos or three if it is a Facebook page
* You must be in a country that is eligible for in-stream ads – advertisements that play on your videos before, during, or after play
Which African countries are eligible for Facebook monetization? (2023)
To earn money from the Facebook Creator program, you must be a legal resident of either Egypt or South Africa. These are the only two countries in Africa where you can monetize your FB audience or content, and it can be attributed to its high usage; Egypt ranks 10th in the list of world countries that use Facebook the most, with 42 million people in 2023 and South Africa takes position 20 with over 20 million users.
You cannot make money through Facebook in-stream ads in Kenya and other African countries because the program has not yet been rolled out.
How much does Facebook pay content creators?
Per industry insiders, Facebook compensates content creators $8 to $20 per 1,000 views, and the average CPM (Cost Per Mile) in most African countries ranges in the lows of $8 – $10 because the marketing industry is underdeveloped when comparing it with countries like USA, Australia, Canada, and the UK.
Cost Per Mile is also cost per 1,000 views. With a base CPM of $8, most Facebook creators in the category of micro-influencers – accounts with one thousand to ten thousand followers – earn an average of between $600 to $1,300 in a month.
Influencers with Facebook accounts that have over a million followers make over $5,000 per month because of the high number of views and engagement plus extras, as in they are paid to conduct other marketing campaigns in which they charge up to $80 per post.
